This resource-led, consumer-driven paradigm is being challenged. The industry uses vast amounts of water, causes 20 percent of industrial water pollution, and emits more carbon dioxide than aviation and shipping combined. Over half of the garments produced every year are thrown away or incinerated within 12 months. Efficient global supply chains and decades-long apparel price deflation have enabled exponential growth in fast fashion, a business model built on speed to market and constant novelty-but often associated with low prices and a throwaway culture. Tackling societal threats without damaging a lucrative global industry is the key challengeįast fashion may offer consumers the opportunity to frequently refresh their wardrobe, but the challenges arising from the headlong growth of the apparel industry are increasingly attracting investor and consumer attention as concern over the wellbeing of our planet intensifies.Ĭlothing is a $2.5 trillion annual business, generating around 3 percent of the world’s gross domestic product. Add to this our highly reliable controller, Samsung battery cells, German made brakes, and hand-made seats from Tuffside you will see that we have put a lot of thought into the reliability of the Heartbreaker.How Do We Slow Down the Fast Fashion Cycle?Īs consumer awareness of the garment industry’s environmental impact grows, change is coming through innovative sustainable materials. This offers no lube, no mess, and lasts 4-5 times longer than a chain or 15-20 times longer than a chain on a mid-drive ebike. Add to this our partnership with Veer Cycle to offer a belt drive. Because Graffiti is the only bike in its class that utilizes a direct-drive motor, we also eliminate the problem of broken nylon planetary gears that most other hub engines face. Our hub-engines increase the reliability of your bike by reducing the wear on drive-train parts. If you have never questioned where your ebikes controller is from before, you should! This is one of the most important parts of your bike for all functions and operations and the Lyric Graffiti is the only bike on the market to come stock with a high performance controller like this. This is the key to Graffiti's performance it is the brains and heart of the beast. Well of course, we have that too! Our controller, from ASI the industry-recognized leader in motor controllers, is an advanced sine wave controller that smooths out power delivery and calculates the additional power you'll need to crush hills. To accomplish all of this power and speed an electric bike needs a great controller. It was born in a mountain town where all we have is hills. The Lyric Graffiti was made so that it's never scared of hills. Bigger magnets = More Power and More Torque. We're powering the Graffiti with an industry-leading, hill climbing hub motor. That's right! The reliability, simplicity, and low maintenance benefits that a hub engine typically offers, with the hill-climbing mastery and torque benefits of a mid-dirve engine. How we do this is by utilizing a direct drive engine with stator magnets twice the size of any of our competition.
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